Iowa Wesleyan University Social Media Policy Acknowledgement

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    Social media sites are important and influential

    Social media sites have become important and influential communication channels for our community. To assist in posting content and managing these and other sites, Iowa Wesleyan University (“IW”) have developed policies and guidelines for the official and personal use of social media.

    The purpose of using social media channels on behalf of IW is to support IW’s mission, goals, programs, and sharing university news, information, content, and directives. Social media is also a powerful tool for building pride and encouraging dialogue among our community members.

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    Social media definition

    Social media are defined as media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques online. Examples include, but are not limited to: Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, and Reddit.

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    Representing the University

    In creating a new social media account to represent the University, please submit a written statement of purpose, websites to be active on, and login information to: marketing@iw.edu.

    • Note: Login information is to be collected for purposes of collecting and maintaining or archiving accounts in the event account creator is unable to continue university duties or to intervene in instances where such social media does not follow the guidelines outlined.
    • Remember: Any social media bearing the IW or affiliated names is a representative for the IW University and is subject to the guidelines outlined. Maintaining a list of users with access to social media accounts and providing this information to the Marketing Department is required.
    • The only social media authorized to represent IW as a whole is established and run by the Marketing department. Please consider the part of IW your office/organization/program represents in naming your social media accounts to avoid being confused as representing IW as a whole.
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    Social Media Posting Guidelines

    • Adhere to the terms of use of the social media you are using.
    • Respect copyright, fair use, and financial disclosure laws.
    • Recognize that nothing posted on social media is private information, and that anything you post is essentially permanent.
    • Verify information before you post it. Ensure that your claims are factual.
    • Verify spelling/grammar before posting. Remember, you are representing the university.
    • Make sure your links work. It may be helpful to test links in different browsers to ensure they are active.
    • Be active. An effective social media site requires regular updates and fresh, engaging content.
    • Respect the individual. Recognize that some content promoted on IW social media may encourage discussions representing an opposing ideology. IW encourages diversity, and all social media representing the university should reflect this goal.
    • Protect institutional confidential and proprietary information. All employees must follow applicable federal requirements, this includes but is not limited to FERPA and HIPAA guidelines. Confidential information shared on social media is subject to immediate deletion of account and disciplinary action of account holder(s).
    • Adhere to all applicable IW regulations, policies, and procedures.
    • Represent the university in a positive manner. IW social media accounts are not a place to discuss criticisms of the university unless the conversation is necessary, at which point, applicable marketing personnel (marketing@iw.edu) must be contacted to determine the best course of action.
    • Don’t forget that social media is human-based, you are a human engaging with other humans through the IW name.
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    Student Takeovers

    • IW social media policy condones student takeovers.
    • For the purposes of this policy, the term “student takeover” is defined as providing a student access to a social media account or accounts for the purpose of providing a student perspective on IW or IW related events and programs.
    • Students participating in student takeovers are subject to the guidelines outlined.
    • An established timeframe for the “student takeover” will be agreed upon with the Marketing Department.
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    Noncompliance with this policy may result in any or all of the following:

    • Limitation or revocation of individual or unit rights to use or participate in University-related social media.
    • Removal of posts or social media accounts.
    • Other University noncompliance policies as they exist in the Student, Faculty and Employee Handbooks